Call of Duty: Black Ops might be getting some positive press, but Kobe Bryant is getting some heat because of his involvement in a television commercial for the game.
Before the game’s release, a promo starting airing showing various people, including Bryant and talk-show host Jimmy Kimmel, using guns to fight off other people. Basically doing what you do in the game.
“Does Kobe Bryant really need this money, this badly?” said Skip Bayless, an ESPN commentator. “Doesn’t he have a couple of daughters, last time I checked? He is smiling while wielding an assault rifle in combat, while we have troops overseas at this moment, doing the same thing for real.”
Many share that opinion, especially since Bryant is smiling while firing off an assault rifle.
“I was shocked to see Kobe Bryant in the ads, and shooting the grenades off,” said Bomani Jones, another ESPN commentator.
Bryant hasn’t talked about the controversy.
In my view, when I first saw the commercial I didn’t really find anything wrong with it. It’s simply a commercial and I do believe there are worse things going on in the world than this. With that said, when I analyzed it, the commercial does makes combat look fun, which is bad. Combat should always be taken seriously and never taken lightly. Yet, we have to also remember that this is a commercial for a video game and shouldn’t be taken seriously. They are not fighting in a real battle they are at home playing the game and the commercial wanted to show that they are having fun playing and that people from all walks of life enjoy the game.
Yeah, maybe Bryant shouldn’t have been in it, because he might be a role model. But then again, he was accused of rape several years ago, so I don’t know how much weight can be put into the role model label.
Now the other person that appeared in the ad was Kimmel, but he isn’t getting any backlash from this. Why is that? Yes, Kimmel is partially blocked from the camera’s view, but he should be held up to the same standard as Bryant.
The whole thing doesn’t make any sense to me and quite possibly you would have to play the race card as well. Bryant is black, while Kimmel is white.
The whole thing is overblown. I keep reading things like “think about the children.” For the most part, children are smart enough to separate real from fantasy. I don’t think this ad is harming children, it’s just another thing for people to complain about for a week and then next week it will be something new. It isn’t real and people need to realize that.